Subject lines are another critical element for successful emails.
The subject line should tell the reader what the message is about and why it matters
and should convey relative priority. Emotional intelligence teaches email users
how a subject line can strike the right or wrong cord. A subject line on an email
from one’s boss that reads, “Come to my office,” might launch a quivering reader
from a chair before opening the email to read, “at 1 p.m. for surprise birthday
cake for Sally.” Although there are techniques to create compelling subject lines, one way to avoid abusing certain techniques is to never overuse them. For example. many people start their subjects with “URGENT.” But be warned, readers learn to ignore
emails from the sender who cried “wolf!”
Another primary complaint is a recipient who persistently claims not to have received your email or not to have had time to read them “yet.” Most of us know
that modern email systems rarely lose mail. What the sender hears is, "your
emails aren't important enough to warrant my time and attention." Email
etiquette is not limited to what we write, it extends to our behaviors as
mature, responsible readers. Readers with high EQ realize that later conversations about emails they received will convey certain perceptions to the sender as would written responses.
Although it is necessary to accept certain behaviors in our
readers as fact, and like them or not, find ways to work around them, there are
some behaviors that must be addressed. Emotional intelligence training equips
one to recognize these situations and handle them in an appropriate manner
relative to the roles both parties hold. High EQ doesn’t imply someone who
accepts bad behavior from others. It means someone who can recognize behavior
that they simply must or would do well to accept and behavior that they must
address.
- “Send: Why People Email So Badly and How to Do It Better” by David Shihpley and Will Schwalbe
- "You Send Me: Getting It Right When You Write Online" by Patricia T. O'Connor and Stewart Kellerman
Both of these books touch on another implication that everyone
should consider. There are legal implications to what we put on paper or in electronic form. Our
awareness of libel laws prevents us from bashing each other in emails (or on social
websites) and our awareness of plagiarism and copyright laws prevents us from
performing a copy and paste and calling the “new” document our own. But there
are many other implications that relate to your employer of which you should be
aware and of which these books provide great overviews. Your employer may provide additional guidelines.
One final area everyone striving to improve their email
communications quality must not neglect is solid familiarity with the rules of the
English language (r the language in which they correspond) including spelling, grammar, word usage, and punctuation. Use
the spell checker your software comes with but never rely on it. Use it to bring your to your attention to potential errors but do your own proofreading, or
enlist a friend or colleague for help. Failure to properly proofread is another
common contributor to email failures. There are many books, podcasts, and
websites that can help you quickly ramp up your skills. Here are a few of my recommendations:
- Podcasts, books, or the website by “Grammar Girl”
- “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation” by Lynne Truss
- “Woe is I: The Grammarphobe's Guide to Better English in Plain English” by Patricia T. O’Connor (author of “You Send Me”)
- “The Deluxe Transitive Vampire: The Ultimate Handbook of Grammar for the Innocent, the Eager, and the Doomed” or “The New Well-tempered Sentence: A Punctuation Handbook for the Innocent, the Eager, and the Doomed” by Karen Elizabeth Godon
- “My Grammar and I… Or Should That Be Me? How to Speak and Write It Right” by Caroline Taggart and J.A. Wines
- “The Elephants of Style: A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English” and “Lapsing Into a Comma: A Curmudgeon's Guide to the Many Things That Can Go Wrong in Print—and How to Avoid Them” by Bill Walsh
Putting the reader first has special implications
in a multicultural organization. As one survey participant puts it, “[when writing to] colleagues for whom English is not a
first language, it is even more critical to pause and re-read the email
and perhaps even have someone else read it."
With all its faults, email is here for a long time to come and in spite
of its faults, it adds great value to our work and personal lives. It enriches our communications and sometimes heralds good news. It isn't all bad, as noted in this survey respondent’s praise, "a clearly written email is great;
you get the information you need and even have a permanent record." Another respondent said, "It can empower people to take
action or provide just the right information at the right time. If crafted
well and sent in a timely manner, email is a hugely helpful tool." Email doesn’t always piss us off or leave
us scratching our heads, as one survey participant reminds us, "E-mail, when utilized as a direct
response tool, with action items as part of the text, can often elicit
positive responses."
While improving your mastery of the English language will help you be a better writer in any medium, and becoming an expert-user of your email package will help you be more efficient email user, combining those skills with a high EQ will take you to new levels of communications excellence.
While improving your mastery of the English language will help you be a better writer in any medium, and becoming an expert-user of your email package will help you be more efficient email user, combining those skills with a high EQ will take you to new levels of communications excellence.